Founded in 2018 by Pamela Gold as HACKD Fitness, NYC’s first biohacking fitness studio, PRTL was the first facility to bring the latest fitness and wellness technology to consumers in the Big Apple. Minimum Effective Dose workouts driven by data and technology paired with ground breaking recovery modalities.
The rebrand to PRTL was planned at the end of 2019 to coincide with the opening of the planned 2.0 location in mid 2020. COVID forced the development of a virtual strategy and PRTL was officially launched to be of service during this challenging time.
In 2021 strategic partnerships were announced with Frequency breathwork studio and recovery studio to support PRTL getting back open to the public.
Pam was never one to take a typical path, growing up on an apple farm in upstate New York, graduating from Yale and supporting a young, dynamic entrepreneur and being the point person on an IPO at the age of 24. She spent the next 4 years in fashion as the right hand to the Founder/ CEO, Josie Natori, working on both operational and administrative management. Becoming a mom then knocked her on her ass, challenged her in ways she could never have imagined, and forced her to redefine her definition of success and her strategies to achieve it.
Fitness became her passion, first and foremost as a tangible path to empowerment. She became a personal trainer and founded Fulfill Fitness offering private and small group coaching to the local community surrounding West Village Parents, the parenting group she co-founded that grew to over 2000 families. Some days she would work out as much as 4-6 hours! But then she took a job as President of a behavioral therapy based food and weight clinic, and suddenly was lucky if she could squeeze in 20 minutes a day to work out.
Pam began to look for better ways to be much more efficient in her workouts and get the results she wanted in way less time.
It was also at this time that Pam’s holistic wellness experience was spiraling thanks to behavioral therapy training and a deepening meditation practice. The convergence of these three factors are what ultimately led to the founding of HACKD Fitness in 2018 — but first, she would leave her job, write a book, Find More Strength: 5 Pillars to Unlock Unlimited Power and Happiness and create Peace Power Parenting, an online parenting program.
It was while promoting her book and creating her parenting program that Pam met Lorenzo Delano, the co-creator of MindValley’s 10x Fitness program. Lorenzo introduced Pam to his fitness coaching protocols and the ARX machine in October 2017. This was the spark that led to the impulse to found HACKD, after a February 2018 trip to San Diego for a conference and the opportunity to use the new version of the ARX machine. No one in NYC had the machine and simply put, Pam needed to find a way to get to use it! And Pam knew she wouldn’t be the only one… looking at the fitness landscape in NYC, no one was doing biohacking. No one was focused on data driven workouts and the latest recovery options. She knew that this was a huge opportunity to disrupt the market and have fun helping people at the same time. HACKD was born.