Founded in 2018. Evolved through challenge. Relaunched for 2025.
Our Origin Story
PRTL was founded in 2018 by Pamela Gold as HACKD Fitness, New York City’s first biohacking fitness studio. From the start, we set out to change the game—blending minimum effective dose (MED) strength training, cutting-edge recovery tools, and data-driven optimization.
We were all about making wellness more powerful—and more efficient. And, ultimately, accessible to everyone, everywhere!
Innovation Born Through Adversity
In 2020, while preparing for a full rebrand and upgraded flagship location, the world changed. So did we.
PRTL pivoted fast—becoming a virtual-first wellness company and offering critical support during one of the most uncertain times in modern history.
Our clients didn’t just survive that season. With PRTL, they stabilized, strengthened, and stepped into something new.
Strategic Expansion, Soulful Growth
By 2021, we partnered with Frequency Breathwork Studio and FICS Recovery to expand our holistic offerings.
In 2022, we collaborated with Formation in Dubai and opened a new NYC location in 2023 on W. 17th Street—growing our reach without losing our heart.
After two powerful years of global partnership, we’ve evolved again—refocusing on access, personalization, and long-term sustainability.
Now: A Bigger Vision, Built for You
In 2025, we launched:
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The Your PRTL Program: our most powerful offering yet—a personalized, 6-week system to help high-capacity humans reclaim energy, strength, and clarity across all five pillars of health
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PRTL Partner Studios: a network of aligned fitness studio collaborations across NYC and beyond
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The New PRTL App: offering virtual coaching, habit tracking, and personalized insights to anyone, anywhere
PRTL is now more accessible, scalable, and supportive than ever.
Leadership with Heart: Welcome, Debbie Karch
We are thrilled to announce that Debbie Karch—a long-time client, trusted friend, and transformational leader—has joined PRTL as President.
Her decades of experience and visionary spirit will guide our expansion while preserving the depth, integrity, and soul that make PRTL so unique.
What Makes PRTL Different?
We combine:
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Data-backed protocols
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Somatic nervous system work
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Strength training that doesn’t burn you out
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True personalization that evolves with you
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And a community that reflects your power back to you
Whether you join through the app, in a studio, or in the full Your PRTL experience—you’ll never have to figure it out alone again.
This Is PRTL
Simple. Personal. Powerful.
We’re here to help you build the strongest, clearest, most aligned version of yourself—now, and in the seasons to come.
Pam was never one to take a typical path, growing up on an apple farm in upstate New York, graduating from Yale and supporting a young, dynamic entrepreneur and being the point person on an IPO at the age of 24. She spent the next 4 years in fashion as the right hand to the Founder/ CEO, Josie Natori, working on both operational and administrative management. Becoming a mom then knocked her on her ass, challenged her in ways she could never have imagined, and forced her to redefine her definition of success and her strategies to achieve it.
Fitness became her passion, first and foremost as a tangible path to empowerment. She became a personal trainer and founded Fulfill Fitness offering private and small group coaching to the local community surrounding West Village Parents, the parenting group she co-founded that grew to over 2000 families. Some days she would work out as much as 4-6 hours! But then she took a job as President of a behavioral therapy based food and weight clinic, and suddenly was lucky if she could squeeze in 20 minutes a day to work out.
Pam began to look for better ways to be much more efficient in her workouts and get the results she wanted in way less time.
It was also at this time that Pam’s holistic wellness experience was spiraling thanks to behavioral therapy training and a deepening meditation practice. The convergence of these three factors are what ultimately led to the founding of HACKD Fitness in 2018 — but first, she would leave her job, write a book, Find More Strength: 5 Pillars to Unlock Unlimited Power and Happiness and create Peace Power Parenting, an online parenting program.
It was while promoting her book and creating her parenting program that Pam met Lorenzo Delano, the co-creator of MindValley’s 10x Fitness program. Lorenzo introduced Pam to his fitness coaching protocols and the ARX machine in October 2017. This was the spark that led to the impulse to found HACKD, after a February 2018 trip to San Diego for a conference and the opportunity to use the new version of the ARX machine. No one in NYC had the machine and simply put, Pam needed to find a way to get to use it! And Pam knew she wouldn’t be the only one… looking at the fitness landscape in NYC, no one was doing biohacking. No one was focused on data driven workouts and the latest recovery options. She knew that this was a huge opportunity to disrupt the market and have fun helping people at the same time. HACKD was born.
AND MORE…
