WELL-BEING & HOLISTIC FITNESS
ROOTED IN SCIENCE
DRIVEN BY
TECHNOLOGY
OPTIMIZED FOR LIFE
Vision
Redefine health care, well-being and fitness with cutting edge, optimized, personalized mind, body and energetic programs and technology, for life.
FITNESS IN THE DARK AGES
It is 2021 and fitness still…
Takes far more time than necessary – wildly inefficient
Neglects the Holistic nature of fitness leading to injury and disease
Fails to use latest tech and data advancements intellegently
Does’nt adequately prioritize nor address recovery needs
For most people, fitness is driven by guilt and scarcity: the average person feels “shamed” into working out and “make do” with the outdated status quo: dysfunctional with true holistic wellness – it’s not working. PHYSICAL FITNESS ALONE ISN’T THE ANSWER TO THE MARKET DESIRE.
SMARTER, EASIER,
FASTER
Shorter, more efficient exercises using the latest tech and protocols: Mimimum Effective Dose (MED)
HOLISTIC, PERSONALIZED,
INSPIRING
Program includes recovery and supports physical, mental and emotional wellness, nutrition, sleep and community
TECH AND
DATA DRIVEN
Actionable metrics intelligently tracked for accountability, motivation and results
HOLLISTIC WELL-BEING
By framing the PRTL experience not just around physical fitness, but creating a healthy body and mind with limitless energy, PRTL will create a more integrated experience for clients with greater loyalty and repeat usability.
PRTL 5 PILLARS
PRTL will be the one trusted source for best practices across our 5 Key Pillars
MARKET ANALYSIS
Fitness and wellness market continues to grow in the face of declining health statistics.
People recognize the need for greater wellness. In fact, gym membership has doubled over the past 20 years. But sadly, during the same time period obesity
and diabetes has doubled as well.
This market failure presents a huge opportunity for PRTL to change the paradigm of fitness.
STUDIO PRODUCT OFFERINGS
WORK
26 Min EGYM Circuit +
ARX Strength Training
Vasper and LiveO2
Metabolic Training
RECOVER
15 Min Hyper Recovery +
Spa-like Biohacking Sessions:
Shake and Bake, Pulse Center
PEMF, Normatec, NanoVi, IR Sauna
Optimize
Assessments and Results
Fit 3d Scan, Brain Gauge,
Capnometer, PNOE,
Coaching
TIERED MEMBERSHIPS
Starting at $299 and
going up to $1250 a month
for access to facility,
equipment and
coaching program.
12 WEEK PROGRAMS
Personalized, goal specific
and coach facilitated,
$1499 – $4,999
10 Packs
Strength, Cardio
and/or Recovery Sessions 3-month
expiration date
LA CARTE
& STAC
Single visits with
single sessions or stacks to support
a goal
VIRTUAL PRODUCT OFFERINGS
BASE PROGRAM:
$20/ Monthly Membership
Access to PRTL App
Access to Facilitated Community for Connection and Accountability
Monthly Group Coaching and Community Sessions
Access to catalogue of holistic workout and recovery session
12 WEEK PRTL
COACHING PROGRAM:
$899-$4999
Personalized, Goal Specific Coach Facilitated Program with In Depth Assessents and Quanitification.
1-1 Coaching
Weekly Group Coaching and Community Sessions
Access to PRTL App
COMPETITION
UPGRADE LABS
Biohacking market leader, two LA locations, focused on cellular fitness over physical fitness. PRTL is holistic, physical fitness focused.
ORANGE THEORY
Best of class boutique finess offering combining data from heart rate monitor to group fitness classes. PRTL is much more efficient, offering 26 minute workouts and combines recovery and optimization.
EXERCISE COACH
Data driven pedestrian market coaching exercise program. PRTL is luxury market and includes recovery options.
RESTORE HYPER WELLNESS
Offers recovery modalities well packaged and well executed. PRTL combines the simplest and most effective recovery options with the workout and optimization offering.
OSTEOSTRONG
Bone density focused “workout” (5 secs of hold per exercise) and bio-hacking recovery. PRTL provides full strength, power and cardio workouts.
PARSLEY HEALTH
Offers physician and health coach sessions with targeted health plans. tech assessments. and care team access. PRTL provides non medical fitness and lifestyle coaching for people not seeking medical care.
MILESTONES AND FINANCIALS TO DATE
HACKD MVP OPENED
(10/2018)
Self funded 65k studio to prove market and develop scalable model.
FOCUS SHIFTED TO V2.0
(1/2019)
Founder began to focus on growing the business, adding infrastructure to allow focus on operational scalability. Add’l 225k investment self funded.
2019 REVENUE $395,000
(NO MARKETING SPEND)
+37% sales Jan 2020 vs 2019
+75% sales Feb 2020 vs 2019
Entrirely organic growth
APP LAUNCHED
(10/2020)
CASH FLOW POSITIVE
(12/2018)
Organic founder’s packages and program sales drove unit level +
SCALABLE TECH CONFIRMED
(11/19)
EGYM Circuit developed, recovery stacks launched, rebrand project commenced.
V 2.0 LOCATION PLANNED PRE-COVID
COVID Pandemic delayed location and spurred online program development – nimble pivot maximized savings on payroll and real estate. $160k credit line and PPP forgivable loan providing capital through current transition.
USE OF CAPITAL
STORE DEVELOPMENT
Building out our V2.0 location to the level of aesthtics that matches our equipment and programming excellence
INFRASTRUCTURE
Key people needed on team: Sr. Operator to create scale-able systems, part-time CMO and Dir. of Coaching.
MARKETING
Currently organic, funds will be used to execute a comprehensive strategy to build awareness and drive traffic
PAMELA GOLD, FOUNDER
ENTREPRENEUR, MIND, BODY, SPIRIT STRENGTH EXPERT AND VISIONARY
A former microbiology and biochemistry major at Yale, was the right hand to the Chairman/ CEO of Cosi and point person on the IPO in 2002.
Co-founder of West Village Parents, founder of Fulfill Fitness, founder of Gold Evolution, author of Find More Strength, she is also a certified Personal Trainer, Yoga Instructor, Fitness Nutrition Specialist and was the President of a behavioral therapy based food and weight clinic for two years before founding HACKD Fitness in 2018. PRTL is an expanded relaunch of HACKD following COVID.
